Whether it’s Wiz Khalifa and Canon entering esports through long-term partnerships, Echo Fox proposing to sell its LCS franchise to the owner of Los Angeles Gladiators, or The International 2019 breaking the record for the highest prize pool of any esports event, this week in esports has provided a variety of interesting stories.
We also have a twice-weekly newsletter that informs you of every significant happening in the business and industry side of esports, feel free to subscribe here.
The International 2019 raises largest prize pool in esports history
Valve’s The International 2019 (TI9) officially has the largest prize pool of any single event in esports history, with over a month to go before crowdfunding concludes.
Epic Games’ Fortnite World Cup previously held the record for the biggest announced prize pool for an event at $30 million (£24 million).
Read the full article here.
Toronto Defiant announces partnership with Canon Canada
OverActive Media named Canon Canada as the exclusive camera and video recording streaming partner of its Overwatch League franchise Toronto Defiant.
The deal includes a jersey sponsorship, a post-match ‘Photo of the Day’ social media series, a nationwide contest to find a home game photographer, the naming rights to the ‘Defiant Stream Zone’, and the sponsorship of the franchise’s new ‘Behind the Lens’ content series.
