G2 Esports announces multi-year partnership with Red Bull

Berlin-based organisation G2 Esports has announced a multi-year partnership with energy drink brand Red Bull. The deal will kick off this weekend with G2 Esports’ teams in League of Legends, Counter-Strike: Global Offensive, and Rainbow Six Siege showcasing the Red Bull logo on their jerseys.
G2 Esports Red Bull Partnership
Image credit: G2 Esports
Additionally, Red Bull and G2 Esports create content and host on-site activations at both the LEC Finals in Athens and the StarLadder Berlin Major, including 1v1’s and meet & greets. Carlos ‘ocelote’ Rodriguez, CEO of G2 Esports discussed the partnership in a release: “Red Bull and G2 have a shared vision of bringing more entertainment and adventure to the esports industry through interactive content and event activations, so a partnership was an obvious and important move for us. This holistic partnership is a big step for G2 and the content that we have coming down the pipeline is going to set this collaboration apart from all others in the space.”
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